Boutique Jewelry

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

It’s the bracelet that started it all. Each one is handmade, waterproof and unique!  100% Waterproof Wax-Coated Iron-Coated Copper "P" Charm Adjus...

This beautiful bracelet is perfect to show awareness for rainforest! Shop now!

Our motto: Always follow your heart. *Especially* when it’s leading you to our Heart of Pearl Ring! This stackable style comes in two metal finishe...

Ride the waves all summer long with our best-selling simple, yet dainty, "Wave Ring." Available in three finishes, sterling silver, rose gold and g...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Go surf, snowboard, or even take a shower with this bracelet on. It's waterproof! Wearing your bracelets every day only enhances the natural look a...

Sandy feet look so much cuter when you’re wearing one of these Original Anklets. Designed to look like our best-selling Original bracelets, these a...

Follow the waves with our NEW Encinitas Ring in gold! Whether you wear it alone or stack with more rings, this piece is the perfect addition to you...

Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances t...

An elevated wave ring for an elevated beach lover! The Opal Wave Ring features a super unique wave design in two metal finishes -rose gold and silv...

Everyone loves a mood ring, but you’ll crush even harder on our Heart Mood Choker! Set on a silver paperclip chain, it features a dangling heart ch...

Our Mermaid Quartz Ring is every beach babe's dream. With a delicate silver band that‚ it's perfect for stacking, this super-pretty piece features ...

You + Puravida's Heart Wire Wrap Ring = true love! Shop now!

Wear your emotions on your wrist with the heart mood charm bracelet! A black bitty braid band that features a heart charm that changes colors based...

Flowers make everything better—just ask our Resin Flower & Mix Seed Bead Slider Bracelet! Set on a delicate silver chain, this dainty design fe...

Follow the waves with the Encinitas Ring in silver! Whether you wear it alone or stack with more rings, this piece is the perfect addition to your ...

We’re struck by how stunning our Cupid’s Bow Stud Earrings are! This sleek silver design comes in the shape of Cupid’s arrow, with a genuine rose q...

Show your love for the sea in the Ombre Shell Charm Bracelet. This bitty braid design comes in a crystal blue hue, with an ombre enamel charm fea...

Our Heart Mood Ring will set your <3 a flutter! This silver, signet-style design features a heart-shaped mood charm, which changes colors depend...

Each one is handmade, waterproof and unique! Grab yours today to feel the Pura Vida vibes. 100% Waterproof Wax-Coated Iron-Coated Copper "P" Charm...